Business Insider – Tech Investors Love These 17 Startups Driving the Work-From-Home Revolution into 2021
2020 has been the year of remote working, with coronavirus forcing unprecedented numbers of white-collar workers to leave offices for home set ups.
From video calls to cybersecurity, businesses everywhere have been forced to adapt to the new normal.
Business Insider asked some of Europe’s biggest VC investors to pick out the remote work startups which they think are the most exciting after a massive year for the industry.
COVID-19 has been an accelerant to many industries, from finance through to healthcare, but perhaps no more so than the remote working space.
Companies large and small were forced into what was previously unthinkable — a fully remote workforce.
The trend looks set to become permanent, with one US survey finding two-thirds of firms will be WFH in some form forever. More than 20 blue-chip firms have likewise confirmed permanent remote working in some form, including Google, Microsoft, and Indeed.
That’s led a shakeup in the tech stack that companies rely on, with an uptick in software for video meetings and virtual events, as well as changing requirements around HR software.
Business Insider spoke to nine venture capital investors across Europe, asking them to pick out best startups pushing the remote working revolution forward into 2021.
Check out their picks below:
Aura CEO – Hari Ravichandran
Aura
Cited by: Lars Fjeldsoe-Nielsen, Balderton Capital
In the Balderton portfolio? No
What it does: “Aura products offer a powerful shield safeguarding the digital lives of those you love. Their digital threat protection platform unites best-in-class privacy, identity, and security products that enable customers to manage disparate cybersecurity needs with ease and maximum effectiveness.”
Why it’s hot in 2020: “As we’ve embraced working from home in a year like no other, everyone is living remotely, and all our digital activity is happening from the perceived safety of our homes.
“Unfortunately, identity thieves and fraudsters are taking advantage. That’s why Aura is special. Trusted by millions of customers, Aura is a technology company dedicated to simplifying digital security for consumers.”
